In the next few years, Mongoose increased its marketing focus to dominate the bicycle industry, and more important, extend beyond it. The design, while functionally sound, also raised eyebrows because of its distinctive look. Several year later, Mongoose launched the Newman adult bicycle frame, which is proven to be 15% stronger than any other bike frame in the market. This design is still the most-copied suspension design in the market. In 1992, Mongoose pioneered the full-suspension market with the introduction of the Amplifier. 1 Cruiser titles, leading to the introduction of adult-sized Mongoose all-terrain bicycles (ATBs). Several years later, Mongoose continues to dominate the cruiser racing circuit with six National No. Previously known for the 20-inch bicycle, this title signaled the re-direction of Mongoose bicycles to larger-wheeled, adult-sized models. Shortly after, Mongoose captured the first ever ABA National #1 Cruiser Title. The Expert BMX bicycle model, which is still a cornerstone of the Mongoose BMX line today, was introduced in 1980. Known for its passive nature while unprovoked, yet vicious and aggressive enough to kill a threatening Cobra twice its size, the Mongoose impressed Hess, who quickly registered the Mongoose trademark for his new bicycle racing frame. Skip Hess, while in Australia pursuing his motor sports passion, came into contact with a strange and unusual cat-size animal–the mongoose. The heavy-duty, one-piece cast-aluminum Mongoose Motomag wheel was soon born, and it was the first competition-ready BMX bicycle available. The first of its kind, the BMX bicycle was named after bicycle motocross and was designed to fit the needs of the rough-and-tumble dirt-racing pastime that took its toll on wheels and bicycles. In 1974, BMX Products, Inc., later to be known as Mongoose Bicycles, launched from a humble garage.
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